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Kamis, 08 November 2012

[Z572.Ebook] Free PDF Media and Society: Production, Content and Participation, by Nicholas Carah, Eric Louw

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'This is the media and society text that critical scholars have been waiting for'.

- Professor Mark Andrejevic, Pomona College

This book unpacks the role of the media in social, cultural and political contexts and encourages you to reflect on the power relationships that are formed as a result.

Structured around the three cornerstones of media studies; production, content and participation, this is an ideal introduction to your studies in media, culture and society. The book:

Evaluates recent developments in media production, industries and platforms brought about the emergence of interactive media technologies.

Examines the shifting relationship between media production and consumption instigated by the rise of social and mobile media, recasting consumption as ‘participation’.

Explores the construction of texts and meanings via media representations, consumer culture and popular culture, as well as the relationship between politics and public relations.

Assesses the debates around the creative and cultural labour involved in meaning-making.

Includes a companion website featuring exercise and discussion questions, links to relevant blogs and web material, lists of further reading and free access to key journal articles.

Sales Rank: #481618 in eBooks
Published on: 2015-01-21
Released on: 2015-03-02
Format: Kindle eBook

Review

This is the media and society text that critical scholars have been waiting for: a clear-eyed, critical, and engagingly written overview of the contemporary culture industry that traces the connections between meaning-making and power that bridge media new and old,�analogue�and digital, systematically shaping our increasingly pervasive and invasive media environment.

(Mark Andrejevic)

About the Author
Nicholas Carah is a Lecturer in Communication at the School of Communication and Arts at the University of Queensland.

His research examines the interplay between media technologies, brands and everyday life. In particular, he has focussed on how media technologies are used to promote, perform and regulate alcohol consumption. Together with The Foundation for Alcohol Research and Education he has published research on the use of Facebook by alcohol brands in Australia.�He has also worked with the social change start up Hello Sunday Morning to design and evaluate their use of social and mobile media technologies to change drinking cultures.

Carah’s research has been published in New Media and Society, Television and New Media, Convergence, Consumption, Markets and Culture, Mobile Communication and Culture, Health and Journal of Public Affairs. His 2014 article ‘Brand value’ was awarded best paper in Consumption, Markets and Culture.

He is the author of Pop Brands: branding, popular music and young people (Peter Lang, 2010) and Media and Society: production, content and participation (SAGE, 2015) and the forthcoming Brand Machines, Sensory Media and Calculative Culture (Palgrave).�

Eric Louw, School of Communication & Arts, University of Queensland, previously worked for a number of South African universities (University of South Africa, University of Natal and Rand Afrikaans University), and ran a NGO engaged in development work.

His books include:�Media and Society: production, content and participation�(SAGE, 2015),�The Media and Political Process (SAGE, 2010),�The Media and Cultural Production (SAGE, 2001),�The Roots of the Pax Americana (MUP, 2010),�New Voices Over the Air: The Transformation of the South African Broadcasting Corporation�(Hampton Press, 2010),�South African Media Policy (1995),�and The Rise, Fall and Legacy of Apartheid (Praeger, 2005).

Louw has published widely in the fields of political communication, South African media and South African political discourse.� His current research is focusing on the transformation of South Africa.

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0 of 1 people found the following review helpful.
Page issue
By Courtney Bailey
As simple as a book gets. The online version is weird though with how it counts it's pages. Makes it hard to know what page to do when a professor gives an assignment.

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Rabu, 31 Oktober 2012

[G917.Ebook] Free Ebook Total Facility Management, by Brian Atkin, Adrian Brooks

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The importance of effective facility management in enabling organizations to function efficiently is widely recognized. The fourth edition of Total Facility Management offers a comprehensive treatment of what facility management means to owners, operators, tenants, facility managers and professional advisors, as well as containing advice on how facilities can be better managed from a number of perspectives. It consolidates current best practice, defines and develops emergent areas and offers a pathway for the future development of facility management.

The facility management body of knowledge now benefits from the publication of several national and international standards, none of which were available when earlier editions of the book were published. The opportunity has been taken to modify the structure and content of this new edition to align it with these standards to provide readers and their organizations with a comprehensive treatment of the subject. Greater emphasis has been given to facility planning, especially the briefing stage in the design of a new or refurbished facility; design for operability; stakeholder management; outsourcing; procurement; transition; performance management; environmental management; sustainability; maintenance management; information management and building information modelling (BIM). Throughout the book, the links between facility management practice and the organisation’s business objectives are emphasised.

Readers worldwide will find this fourth edition a valuable and thought-provoking blend of the principles and practice of facility management.

Sales Rank: #656864 in Books
Published on: 2015-02-23
Original language: English
Number of items: 1
Dimensions: 9.60" h x .80" w x 6.80" l, 1.74 pounds
Binding: Paperback
408 pages

From the Back Cover

Readers worldwide will find this fourth edition a valuable and thought-provoking blend of the principles and practice of facility management.

About the Author
Brian Atkin PhD, MPhil, BSc, FRICS, FCIOB
Brian Atkin is a Director of The Facilities Society, a not-for-profit body dedicated to interdisciplinary and cross-sector academic enterprise to support the needs of the UK research community, government, businesses and the public interest. His experience and achievements span the disciplines of project management, construction management and facility management. As a member of British Standards Institution’s FM Advisory Group and FM Technical Committee, he is well-placed to advise on current best practices and emerging trends in facility management. He has served on other advisory groups and steering committees covering standards, innovation, competitiveness and information technology (including BIM), and is actively involved in learning and business development for major corporations.� Over the years, Brian Atkin has been appointed to professorships in the UK (University of Reading), Sweden (Lund University and The Royal Institute of Technology) and Australia (Queensland University of Technology).

Adrian Brooks BSc (Hons) MBA MRICS
Adrian is a Director of GVA Acuity Limited, a management organisation focused on the delivery of a broad range of services for property owners and corporate occupiers. Adrian is responsible for operations including both facility management and facility consulting, having held board positions in other property and facilities management businesses previously. Adrian is the Chairman of the FM Advisory Committee and a member of the Construction & Built Environment Sector Policy and Strategy Committee for the British Standards Institution. He continues to provide strategic advice to Blue chip organisations internationally and is a regular speaker on best practice techniques and facilities issues.

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Senin, 29 Oktober 2012

[D927.Ebook] Ebook Under Pressure: Cooking Sous Vide

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Sales Rank: #5577114 in Books
Published on: 1600
Binding: Hardcover

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418 of 426 people found the following review helpful.
An instant classic, but not for everyone
By Charleston Dave
This cookbook is a mirror into the reader's own attitude toward cooking.

If you are a professional with all the expensive equipment, a demanding clientele and a pioneering spirit, this book will quickly become an essential reference. If you are a casual home cook curious about sous vide wizardry and perhaps interested in toying with the techniques, you will find this book intimidating and useless. For foodies who have been intrigued by "molecular gastronomy" restaurant offerings, this book may answer a few "How did they do that?" questions. Given the level of creative energy between this book's covers, it is an outstanding value for the listed Amazon price. Understand, however, that as Keller states on p. 38, this book is

"written for the professional kitchen, from one chef to another. No modifications have been made
to accommodate cooks preparing [these recipes] at home, even though some of them certainly can
be done at home with the right equipment"

Recipe mise-en-place is organized by component in a division-of-labor professional kitchen style (not chronologically). All recipes use metric weights, so a digital scale is essential. These stylistic choices are sensible for Keller's audience, but may be offputting to a home cook more familiar with traditional American home cookbook presentations.

Sous vide is, in important ways, both easier and safer than other cooking methods. Some of the advantages include ultra-precise control (and corresponding prevention of cooking errors and waste), extended hold times, intensified flavor, more efficient usage of labor, space and ingredients, and the ability to accomplish certain end results that are impossible with any other approach. Romantics who complain that sous vide reduces the artistry of cooking are ignoring the subjective, analog, soulful decisions that the chef must make concerning ingredients and method before and after bag cooking. In an introductory essay, Keller considers the sense of loss at the diminution of artisanal craft as technology supplants it. This was great writing, truly an artist at his best.

One minor complaint I have with the book is its layout. Too many pictures of serious chefs at work are uncaptioned. Who am I looking at? What am I supposed to learn from this picture? Photos of finished recipes are often a page or two away from the recipe or even from their own caption. There are also artsy "backstage" pictures mixed in, producing a momentary confusion as to what one is contemplating. This is perhaps illustrative of the tone of the book. It's assumed that the reader is going to have the culinary chops to recognize these people (or ones like them) and fit right in next to them cooking obscure ingredients comfortably in a professional setting. Perhaps the effect sought is a coffee table book for professional chefs. I was also a bit disappointed with the layout's trendy approach of having more empty space (big white margins) bordering smaller, lighter type. Bring your reading glasses and good light when you sit down with this text.

Following introductions on philosophy, science and history by Bruno Goussault, Harold McGee, Keller, Jonathan Benno, Corey Lee and Sebastien Rouxel, there in an extended section on Fundamentals, including what sous vide can achieve, basic principles and techniques, safety, use in the professional kitchen, and use in the home kitchen. I found the section on food safety to be particularly valuable and accessible to the home cook.

Over sixty recipes are roughly equally divided into five major categories: Vegetables and Fruits, Fish and Shellfish, Poultry and Meat, Variety Meats, and Cheese and Desserts. Perplexingly, the table of contents lists only these categories and does not itemize the individual recipes. Each recipe generally takes two to three pages, plus a full-page photograph, and involves two or three dozen ingredients, divided into dish components (remember these are complex, composed dishes offered in Keller's restaurants, The French Laundry and per se). An example? "Grilled Octopus Tentacles, Chorizo, Fingerling Potatoes, Green Almonds and Salsa Verde," has 30 ingredients, two pages of instructions including a procedure for peeling green almonds, recipe p. 78-79, photo p. 76, two citations for sources, and one procedural reference to the Basics section. Similarly, "D�gustation de Porcelet, Rutabage Mostarda, Wilted Mustard Greens, and Potato 'Mille-Feuille'" is a tasting of five cuts from a baby pig; this recipe stretches four pages and lists 45 ingredients. The "Basics" section follows the recipes and includes everything from how to make clarified butter to recipes for eight different kinds of stock. Few home cooks are likely to make the composed dishes in their entirety, but experienced or adventuresome readers will certainly come away with ideas for home entertaining or approaches that might prepare only one simplified element from a Keller composed plate. Perhaps you would offer home guests five cuts from a baby pig; weeknight visitors to my home would more likely get pork chops sous-vided � la Keller, with one sauce.

Other than the chapter on safety, perhaps the most useful parts for home sous vide users will be the two closing reference sections. First, there is a marvelous table that lists ingredients alphabetically, specifies how to sous vide the ingredient, and cites a recipe within the text that features the ingredient. Next comes an extended list of sources for equipment and ingredients. This is followed by a more traditional index, then acknowledgements and restaurant staff group photos, for a text of almost 300 pages.

The only comparable text to address the topic of sous vide is Joan Roca's "Sous Vide Cuisine." Roca's text is stylistically quite different and more than a third shorter than Keller's book. The English translation of Roca's book also runs about two hundred dollars, which is quadruple the price of Keller's book. If you can choose only one, Keller's is stronger and a better value.

It's not all things to all people, but "Under Pressure: Cooking Sous Vide" is invaluable in what it offers and an instant classic in its field.

0 of 0 people found the following review helpful.
Great... Assuming you have unique ingredients in your kitchen
By Morganhorse
I love this book but it has a lot of uncommon ingredients and does not offer any suggestion how to substitute any of the items. I enjoy the book but do not think I will be able to prepare much from it. The book is really a high quality piece of art! The back does give a list of online stores that items can be found from.... But if one recipe needs a half dozen specialty items it will become a pricey meal.

1 of 1 people found the following review helpful.
Fantastic book. As is states
By Colin H.
Fantastic book. As is states, this is not for those who don't know what they're doing in the kitchen... Definitely not a step by step book - you need to be familiar with the techniques this book uses.

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Kamis, 25 Oktober 2012

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Kamis, 18 Oktober 2012

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El m�todo del Dr. Estivill para que la hora de comer de los ni�os deje de ser una pesadilla para los padres.

�Ya lo he probado todo y no hay manera de que coma�. Para muchos padres, la hora de comer de sus hijos se convierte en un infierno. Esa boca cerrada -que no se abre ni siquiera cuando sacamos todos los juguetes, encendemos el televisor o disfrazamos los platos con su salsa preferida- es nuestra peor pesadilla...

Despu�s del �xito experimentado con su m�todo para resolver el problema del insomnio infantil, el doctor Eduard Estivill se pregunt� si no podr�a aplicarse tambi�n al problema de la alimentaci�n infantil. Por ello solicit� la ayuda de una peadagoga, Montse Dom�nech, y entre ambos desarrollaron un m�todo sencillo, pr�ctico, con unas s�lidas bases cient�ficas, para ense�ar a comer bien, y de todo, a los ni�os.

Despu�s de haber estado poni�ndolo en pr�ctica durante tres a�os, con un porcentaje de �xitos superior al 98%, se han decidido a sacar a la luz este ameno manual que ayudar� a los padres a que sus hijos aprendan a comer.

�La resistencia de los ni�os a comer es habitual. Forma parte de su esp�ritu de rebeld�a ante las cosas que se les imponen. Pero en eso consiste educarlos, �no? Deben ir aprendiendo que casi todo tiene un momento y un lugar. Y tambi�n unas maneras. Para eso son necesarios un m�todo y un tiempo de aprendizaje.�
Dr. Eduard Estivill

Sales Rank: #1762798 in eBooks
Published on: 2012-05-10
Released on: 2012-05-10
Format: Kindle eBook

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Jumat, 12 Oktober 2012

[I974.Ebook] Download Ebook Improv-ing Agile Teams: Using Constraints to Unlock Creativity, by Paul Goddard

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IMPROV IS NOT ABOUT BEING FUNNY, ORIGINAL, OR CHAOTIC.

IT'S ABOUT EMBRACING CHANGE.

Improvisation. The mere mention of the word makes many people quake with fear at the prospect of chaos and uncertainty. The fact is, though, human beings are improvising almost every minute of their lives it is more natural, and more filled with possibility, than you might imagine.

On stage, improvisational actors use simple rules, collaborative principles, and game constraints to build unscripted yet intriguing storylines. This book explores how those same simple rules and principles can help agile teams collaborate more effectively and how purposefully working within constraints can unlock creativity.

Inside, you ll find over 50 techniques and improv games tailored for agile teams, complete with step-by-step instructions. These games are based on five different principles of improvisational theatre:

SAFETY: how accepting failure is essential to discovery
SPONTANEITY: how to increase the flow of ideas
STORYTELLING: how narratives help teams relate to their customers and end users
STATUS: how adjusting personal behaviour can encourage collaboration
SENSITIVITY: how to become more fully engaged with fellow team members

Sales Rank: #705016 in Books
Published on: 2015-07-31
Released on: 2015-07-31
Original language: English
Number of items: 1
Dimensions: 8.50" h x .49" w x 5.50" l, .56 pounds
Binding: Paperback
216 pages

Review
Paul is a respected Scrum coach and practitioner, and one of the UK s first certified trainers. He is always pushing his own edge and exploring new and better ways of helping teams engage. In this volume he offers ideas and techniques from the world of improvisation ideas he has put into practice himself. The combination of improv theory and stories from his own experience make for a compelling read. --Tobias Mayer, Author of The People's Scrum

At last, a book that reveals how the ideas and practices of improvisation are applied in the leading techniques of software development. This is a timely and necessary work from Paul. Yes! --Paul Z. Jackson, Chief Executive, The Improvisation Academy

Developing teamwork is essential to the success of agile methods and we should leave no stone unturned when looking for ways to build and strengthen high-performing software development teams. This book is a breath of fresh air to inspire the agile community into a new, more creative space. Great stuff! --Geoff Watts, Author of Scrum Mastery: From Good To Great Servant-Leadership

About the Author
Paul is an agile coach and trainer, and has been working with agile teams in the UK since 2003. As an accredited Scrum trainer and coach, Paul has trained a variety of companies and individuals to take a more agile approach to project delivery. This book brings together two of his passions, coaching agile teams and improvisational theatre. The principles and practices are so closely linked, he uses them everyday of his working and personal life.

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0 of 0 people found the following review helpful.
The thing I like about the book the most
By LEE J STREET
For any Scrum master, Agile coach, Scrum trainer or for any interested individuals in Agile this is well worth the read.

The thing I like about the book the most, is it makes you step back and think about your team, your organization and yourself in your Agile environment. I always asked myself when reading this book was "If my team/organization was an improv show, what would it really look like?"

The book is an easy read, which is broken down to incremental build as you flow through the book.

Paul is an experienced agilist, who in the book relates to real life struggles he has had with Agile teams and we all have in our agile related roles

There are many different techniques you can take away and work with your teams. The book is something you wont read once, you will use it as a reference to tackle all the different issues we have.

Great book!

0 of 0 people found the following review helpful.
"Yes, and" your way into reading this book!
By J. Shternshus
If your Agile team is stuck in a rut, then you should read this book. This book helps you reimagine standard Agile practices by infusing improv into them.

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Minggu, 07 Oktober 2012

[U301.Ebook] PDF Ebook Riding The Waves of Culture: Understanding Diversity in Global Business, by Charles Hampden-Turner, Fons Trompenaars

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As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders. This revised edition is updated with new research and statistics.

More than an encyclopedia of cultures and customs, this essential guide:

Describes successful and failed cross-cultural business transactions of multinational organizations such as AT&T, Heineken, Motorola and Volvo
Offers techniques managers can use to anticipate and mediate some of the difficult dilemmas of international management
Uses country-by-country graphs, examples, and other comparisons to illustrate how different cultures regard and respond to various management approaches

Sales Rank: #531133 in Books
Published on: 1997-12-01
Original language: English
Number of items: 1
Dimensions: 9.30" h x .86" w x 6.40" l, 1.20 pounds
Binding: Hardcover
274 pages

From the Back Cover

Read the book that is revolutionizing international business!

With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today's global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:

The Family (Japan, Belgium)
The Eiffel Tower (France, Germany)
The Guided Missile (US, UK)
The Incubator (Silicon valley)

This revised and updated edition features completely new sections including:

An in-depth examination of one of the world's most multicultural nationsSouth Africaand how recent events make it an ongoing laboratory of intercultural reconciliations
A detailed analysis of how gender differences within the United States affect workplace and problem-solving behavior
Current research findings on how ethnic differences within a society can be more troublesome than international differencesand how some managers are keeping the peace
A systematic program for uncovering, understanding, respecting, and reconciling cultural differences at all levels of the organization

About the Author

Fons Trompenaars is managing director of United Notions, an international management and training consulting group with clients that include Motorola, Mars, Shell, Eastman Kodak, Heineken, and Apple Computer. Trompenaars, an accomplished consultant and author, has given over 1,000 cross-cultural training programs in 18 countries. He received his Ph.D. from the Wharton School of Management at the University of Pennsylvania.

Charles Hampden-Turner is a leading management consultant with a DBA from Harvard. He has authored over a dozen books, including Maps of the Mind, and with Fons Trompenaars coauthored The Seven Cultures of Capitalism and Mastering the Infinite Game. Hampden-Turner is a past winner of the Douglas McGregor Memorial Award and is based at the University of Cambridge Judge Institute of Management Studies.

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0 of 0 people found the following review helpful.
The best book on understanding people from other cultures & how they think.
By Bill Graham
I keep loaning copies to friends and I never get the copies back. I just bought a copy for myself and a friend for a fraction of what I paid the last time. I have bought a total of four copies over the past ten years or so.

It will explain how we look at the world differently based on our cultures. Words fail me.

4 of 4 people found the following review helpful.
This is a Book that will Expand your Horizons
By Barton Breen
This book was used as the core text in a Master Level course I took in Global Leadership.

It frankly is one of the best books I have ever read which surprises me even, given that it was used in this context from a primarily academic point of view. I did not expect this book to be as readable and as practical as I found it to be.

First, it's important to note the book's own disclaimer from the earliest pages. This is not a book that assumes nor is it designed to explain to the reader how other culture's think and function to where a reader will come away with a complete grasp of other cultures. Frankly, that is a nearly impossible task. If you're looking for a book on cultural etiquette that will catalog and recount all the possible missteps and misunderstandings that can occur when different cultures meet, this is not your book.

What this book does is break cultural elements into general categories and through the use of an extensive database of about 50,000 managers from around the world, it demonstrates how different cultures, defined primarily by national boundaries, approach universal challenges and compares them by use of a sliding scale between two identified extremes.

This is done for 7 different cultural elements. An example and the first element explored, would be the tendency toward Universalism versus Particularism. Universalism is the tendency of people within a specific culture to appeal to concepts of social justice, absolute values or the like and guide their individual decisions on that basis. This is a fairly high tendency with the United States for example. Particularism, on the other hand, is the tendency to define such choices more on the basis of one's relationship to the people involved rather than principles that apply in every situation. Russia and Venezuela (interestingly enough, both nations which seem perpetually at odds with the US and criticized by Americans for being "corrupt") are examples of nations that score higher in this realm.

While it can be a little dry to read through these elements, the authors do a good job of balancing data and theory with illustrations from real life and a continuing scenario that is returned to several times illustrating these elements in the context of a multi-national firm's managers meeting.

The primary value of this book for me has been the ability to suspend and step outside of my own biases, prejudices and stereotypes and from a more objective position, see and understand how different cultures approach situations. When that can be achieved then there is a better chance of coming up with a solution that will make sense and achieve a desired end, than when the noise common to cross-cultural or multi-cultural situations is left to reign free.

The authors are European and management consultants in the field. As a revision to a prior edition, this most recent book has expanded the value of the base concepts by including 2 additional chapters. One looks at South Africa which is a case study of multiculturalism within a single nation and it helps to identify what is no doubt true in other nations as well, namely that even with the measurements and objective evaluations of the earlier chapters, it is still important to do your homework and recognize that cultural nuances exist within the country by other factors such as ethnic group.

Illustrating this point even further is the final chapter which focuses upon the differences found within management task roles in the same firm and the same country. This is a little anticlimatic in some ways as it serves to diminish the value of the generalizations drawn earlier in the book, but it does serve to reinforce the warning of assuming too high a level of familiarity and thus moving from confidence into arrogance.

This book should be required reading not only for the business community moving toward multi-nationalism or transnationalism, but also for diplomatic personnel, world travellers or anyone wanting to raise their cultural IQ and sensitivity to different situations.

5 Stars. Buy this one to keep in your professional reference library.

Bart Breen

8 of 9 people found the following review helpful.
Interesting work, not exceptional
By Bas Vodde
This review is difficult to write. On one hand, I really liked the book, but on the other hand, I had a lot of trouble getting through it and felt it to be boring at times. Part of it relates to the writing, part of it related to the verbosity. Anyways.

"Riding the Waves of Culture" is one of the well-known books on cultural dimensions (the most famous other one being the work of Geert Hofstede Cultures and Organizations: Software for the Mind, Third Edition). Trompenaars has collected a enormous amount of cultural survey results from many different countries. In this book, he shares some of the questions and the conclusions he drew based on the answers. Based on these survey results, he created seven cultural dimensions as a way to think about different cultural differences.

The book consists of 15 chapters. The three chapters provide an introduction. The next even chapters cover the seven cultural dimensions. Chapter 11-13 discuss organizations, organizational cultures and ways to reconcile cultural differences. The last two chapters (which I found least interesting) look at cultural differences within a country, one in South Africa and one in the US.

One of the key themes throughout Trompenaars book is that different management techniques should depend on the different cultures and that there are no universal management techniques (argument starting in chapter 2). Though, I do not disagree with his perspective, I do find it somewhat simplistic. For example, he gives the example that individual rewards will work well in a US or North European culture, but wouldn't work in a more collective (he calls communitatian) culture. That while at the moment there is a lot of criticism that individual rewards do not work well in US/North Europe (e.g. the work of Dan Pink Drive: The Surprising Truth About What Motivates Us) and, on the other hand, I've seen individual rewards thrive in India/China (thrive as being popular, not as being working) which are countries which, according to their culture, they shouldn't work at all. Trompenaars is careful drawing too big conclusions though and talks about countries 'dancing on the dimensions' which allows him to withdraw from making any harsh conclusions :)

Chapter 4-10 relate to the seven cultural dimensions that Trompenaars defined, they are: Universalism vs particularism, individualism vs communitarianism, neutral vs emotional, specific vs diffuse, achievement vs ascription, attitudes to time, and attitudes to the environment. Each chapter discusses the dimensions and covers some of the specific questions that were asked during his survey. Each chapter ends advise on how to deal with the opposite dimensions' culture.

Another theme in this book is the need for reconciling cultures. The need for not taking one extreme perspective and yet not losing your own culture. The need to understanding the others culture and taking that into account when working with them (especially chapter 12-13). I do like this approach, though at times I felt the book was a little vague and abstract, even with the concrete questions it posed.

All in all, Riding the Waves of Culture is a good book, but it wasn't an exceptional book. For me, I had trouble getting through it and I guess that it had to do with the writing style. At times it was hard to follow and contained too many words. Rating-wise, I was doubting between a 4 stars (a really good book) and 3 stars (a book that covers the topic, but wasn't exceptional) and decided to go with 3 stars. The main reason for that was the writing and the trouble I had getting through the book. If you look for *one* book to read on cultural differences, this is not the one. If you are very interested in knowing a lot about cultures, then this is a must read.

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